Is Ad Success Hiding in Your Offline Conversions?
Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all of...
SMS Largest Revenue Generator in Mobile Marketing
Everywhere you look today, it seems everyone has a mobile phone, specifically a smartphone, in hand. It has become a...
Loyalty Programs Must Provide Both Dollars and Sense
For those businesses wondering if their loyalty rewards programs are effective, the answer is “Yes,” according to an annual study...
Periscope: Twitter's New Live-Streaming Video App
Periscope is Twitter's new live-streaming video app that allows users to watch and broadcast live video. The app allows users...
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