Facebook Introduces Topic Data: What Your Business Needs to Know

Facebook continues to empower its marketers with more in depth data with its new rollout of topic data. This data...

Smartphone-based Loyalty Programs are “App”ropos

While loyalty and other incentive programs have proven quite successful for businesses, smartphone apps have the potential to take these...

Young People Trust YouTubers Over TV, Movie Celebrities

Just about more than 6 in 10 young people, ages 13 to 24, indicate that they would try out a...

How to Add Wearable Tech to Your Marketing Mix

With 45 percent of Internet-savvy adults in the U.S. already stating their interest in wearable tech devices, how many will...

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