Roundup: 3 Tactics to Build Customer Loyalty
Three different tactics that share one common insight: With customers so ready to jump to another brand or vendor, your...
Customer Satisfaction Goes Down and Down
The American Customer Satisfaction Index, based on interviews with 70,000 consumers about their satisfaction with foreign and domestic products, fell...
Fast Track to the Top on Google: Answer Boxes
Type searches in Google—especially questions in whole phrases like “how much is a …”--and the pages that come back increasingly...
Local Spending Up a Bit, Search Ad Spending Up a Lot
For local-business marketers, two new reports give some direction on where the brick and mortar economy and the online economy are...
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