The Surprisingly Awesome History of Content Marketing... from Ben Franklin to Jimmy Kimmel
With all the buzz about content marketing these days, you'd think it was an exciting new strategy for promoting your...
Marketers Indicate Strong Optimism on Pay-Per-Click
Marketing investments this year have been greater than initially expected, in part due to optimum performance seen with pay-per-click (PPC)...
Study Shows That Fewer Marketing Emails Are Reaching Subscriber Inboxes
A recent study conducted by the global data solutions firm Return Path found that on a global scale only 79...
How Do Customers Really Respond to Positive Customer Service?
While we all know how quickly a consumer’s news of a poor customer service experiences can spread, what happens after...
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