New Research Indicates SMBs Still Have a Long Way to Go with Digital Marketing

A new report by eMarketer has revealed that as of September 2015 only 33 percent of those small and medium-size...

Touchpoints and Moments of Truth – Where Customer Loyalty Begins (or Ends)

A customer sees your van rolling through the neighborhood or calls to make an appointment or visits your website or...

Will Facebook's Dislike Button Spell Trouble for Your Marketing? Experts Weigh In

For years, Facebook users have been begging for a dislike button, primarily so they can have a way to show...

Gen X Makes Up the Largest Share of Affluent Population

According to Ipsos' latest annual study of American affluents, Generation X (Gen X) has surpassed Baby Boomers for the first...

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