Prestige Marketing’s infographic, Your Video Marketing Handbook, suggests that video content will be the biggest driver for online consumer traffic by 2016, driving as much as 55% of global consumer traffic. A few contributors to the huge growth in online video are:
- Google’s continued inclusion of rich content in blended search results.
- The high level of engagement with and sharing of video on social media platforms.
- The growth of micro-video formats like Vine and Instagram in conjunction with increased usage of smartphones.
If you are not currently creating video content for your small business, you should definitely get in the game now. The following infographic will give you a high level overview on how to put together creative and engaging video content that drives traffic for your business through calls to action.