In a great review on Social Media Today, entitled Superpages Mobile Living Up to Its Name with a 38% Conversion Rate, Andre Bourque says:
“These days, Superpages is living up to its name. Speaking at the BIA/Kelsey-hosted Mobile Local Media Conference this week in San Francisco, Chris Folmar, Director of Mobile Development for SuperMedia shared Superpages’ mobile success. The household name company broke the mold of local directory apps by innovating new touch screen based features and an innovative user interface. The Superpages mobile app, available for iPhone, Android, Kindle Fire and iPad, features a virtual wheel users can spin to find local information such as deals, gas prices, movie listings, restaurants, services and retailers, along with many other subcategories. The app earned the prestigious Best App in the “Marketing/Branding/Advertising” category at the MediaPost 2012 Appy Awards, held earlier this year. The Appy Awards recognizes extraordinary applications across devices, platforms and carriers. And it’s not bad company to be in, either, with past winners including Angry Birds, Facebook and Skye mobile apps.
Read the entire article here. Read about Superpages Mobile App’s Appy Award here.